Diagonal stripe a tribute to the automotive industry.
Diagonal stripe a tribute to the automotive industry.

The Detroit Red Wings unveiled limited-edition jerseys that will be worn by the team during the 2016 Coors Light NHL Stadium Series set to take place on Feb. 27 at Coors Field in Denver against the Colorado Avalanche.

The game will mark the third appearance in an outdoor contest by the Red Wings since the 2008-09 season.

The coloration of the uniform is primarily red, with simplified white accents, creating a bold, striking stadium scale visual while staying true to the color identity of the franchise. The crest features a redesigned “D” logo, updated in its design style to connect more directly with the iconic modern day Winged Wheel logo.

Zetterberg sports the new look.
Henrik Zetterberg sports the new look.

The single white diagonal stripe across the chest celebrates the iconic stripe of this storied Original Six™ franchise. Its diagonal placement is inspired by modern automotive aesthetics, and is a tribute to the automotive industry that has been a foundation of the city of Detroit.

Stadium size numbers on the sleeves and back have been redesigned to better connect with the modern font style of the new “D” crest. The nameplate lettering is arched, as a way of connecting to the design of the team’s current nameplate lettering.

 

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