Detroit Tigers Add Sponsor Logo to Jersey

The Detroit Tigers today announced that Landmark-level sponsor Meijer will serve as the club’s first Jersey Patch Partner. As part of a multi-year extended partnership, the Michigan-based retailer will have its brand marks featured on the sleeves of Detroit’s home and away jerseys, beginning with Thursday’s series opener against the Chicago White Sox.

“The Detroit Tigers and Meijer are synonymous with the state of Michigan, and we’re thrilled to extend our partnership with an organization that has a common vision about community engagement,” said Ryan Gustafson, Executive Vice President & Chief Operating Officer. “These are two of the most iconic brands in the state, creating millions of memories for fans and families each year. We appreciate Meijer’s support and partnership, and look forward to working together serving our great fans and customers for years to come.”

As part of the new “Striking Out Hunger” initiative, Meijer and the Tigers will contribute $100 every time a Tigers pitcher strikes out an opposing batter to the Meijer Simply Give hunger relief program. Simply Give has helped feed families across the Midwest by helping local food pantries keep their shelves stocked since November 2008. The program has generated more than $80 million in donations to food pantries thanks to the continued generosity and support of Meijer customers, team members and food pantry partners, who are committed to helping those experiencing food insecurity.

“When you think about Michigan, Meijer and the Detroit Tigers are quintessential brands. Both organizations are rich with history and a genuine commitment to community, which spans generations,” said Rick Keyes, Meijer President & CEO. “The creation of the Striking Out Hunger initiative enhances this relationship, while supporting families in need throughout our state. We’re so pleased to strengthen our longstanding partnership with the Tigers and the Detroit community.”