NBA Family Honors and Celebrates Juneteenth

NBA Family Honors and Celebrates Juneteenth

Today, the NBA family will honor and celebrate Juneteenth, the oldest national holiday commemorating emancipation from slavery in the United States. For the first time, league employees are being given paid time off on Juneteenth, with the opportunity to use the day to pause, further educate themselves and reflect on both the history and the current state of race in our country, and nearly every NBA and WNBA team will observe Juneteenth as an organizational holiday.

Understanding the importance of collective efforts to listen and learn, all league and team employees will be invited to attend a virtual screening of “John Lewis: Good Trouble,” the new Magnolia Pictures, Participant, and Color Farm Media film about the life and legacy of Rep. John Lewis. Using interviews and rare archival footage, the film chronicles Lewis’ 60-plus years of social activism and legislative action on civil rights, voting rights, gun control, health-care reform and immigration. The film features present-day interviews with now 80-year-old Lewis, political leaders, Congressional colleagues, and other prominent figures throughout his life, and explores his childhood experiences, his inspiring family and his fateful meeting with Dr. Martin Luther King Jr. in 1957.

The screening will tip off a larger opportunity for NBA teams to take part in Magnolia Pictures, Participant and Color Farm Media’s virtual cinema program featuring private player and team screenings with a special bonus interview with Rep. Lewis around the July 3 release of the film. As part of the collaboration, Magnolia Pictures will donate proceeds from the screenings to community organizations identified by the league and its teams.

Additionally, the Jr. NBA, in partnership with RISE and the NBCA, will host a Coaches Forum with youth basketball coaches and coach David Fizdale focused on race, equality and the impact of systemic social injustice on young athletes. Participants in the closed session will engage in open dialogue and share their perspectives on how these systemic issues affect the youth sports experience. Attendees will receive resources designed to help promote cultures of inclusion and address these issues in a team setting.

The NBA family will also recognize the important holiday across all social and digital platforms with unique content throughout the day aimed to educate fans on the importance and history of Juneteenth and amplify multi-generational voices and perspectives from the Black community and across the NBA family. Live and featured programming on NBA platforms will include:

  • 1:00 p.m. ET: Conversations with Caron: featuring John Wall on NBA Twitter
  • 3:00 p.m. ET: Conversations with Caron: featuring Danny Green on NBA Twitter
  • 3:00 p.m. ET: SiriusXM NBA Radio Roundtable Discussion featuring Jason Jackson, Amin Elhassan, Eddie Johnson and Antonio Daniels
  • 6:00 p.m. ET: Conversations with Caron: featuring Justise Winslow on NBA Twitter
  • 8:00 p.m. ET: Caron Butler’s personal Juneteenth message
  • 8:00 p.m. ET: NBA GameTime feat. Atlanta Hawks head coach Lloyd Pierce on NBA TV

This programming continues the NBA’s efforts to normalize the conversation on race and use its platform to dismantle harmful stereotypes about the Black community by sharing candid discussions and reflections from NBA players, governors, general managers, coaches and more. #BlackLivesMatter #Juneteenth

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