DETROIT PISTONS UNVEIL CURE INSURANCE COURTSIDE CLUB
CURE Insurance Courtside Club to debut during Pistons 2021-22 preseason home opener, GREY GOOSE to serve as presenting Partner of Club Bar
The Detroit Pistons announced today the unveiling of the CURE Insurance Courtside Club, located behind the visitor’s baseline at Little Caesars Arena. The CURE Insurance Courtside Club will provide an exclusive floor level experience for courtside seat ticket holders. The club will feature a full bar presented by GREY GOOSE with high top tables, multiple LED TVs, light food, and delicious cocktails. Activated during Pistons home games, the club will be a value-added amenity for all courtside seat holders, enhancing their game experience. Additionally, gifting, VIP experiences, and premium merchandise will be integrated into the club.
In addition to being a premier location to watch all Pistons home games, the space will be activated for networking and brand partner events. The CURE Insurance Courtside Club will be a first-of-its-kind experience in the NBA that allows Pistons fans to enjoy club amenities without missing a second of game action.
“The CURE Insurance Courtside Club is a unique opportunity to reshape and enhance the fan experience,” said Brenden Mallette, Senior Vice President of Corporate Partnerships & Engagement for the Pistons. “As our fans return to Little Caesars Arena this fall in full force for the first time in nearly 18 months, the club is one of many new amenities that will welcome them back to Detroit Basketball.”