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THE GAME MD LEVELS-UP FOR KIDS WITH DISABILITIES

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THE GAME MD LEVELS-UP OPPORTUNITIES FOR KIDS WITH PHYSICAL DISABILITIES

Local Windsor area business engages the community through a unique branding activation!

Easter Seals Ontario (Windsor-Essex) has announced a one-of-a-kind unique partnership with local Windsor area business, The Game MD (5452 Tecumseh Rd. E., Windsor, Ontario).

The partnership includes two unique marketing activations through regionally acclaimed video game pop culture phenomena “Roy Approved” and “Raging Roy” brand assets that have been a part of our gaming community for over five years.

THE GAME MD
The Roy Approved brand deals with video games on virtually any classic to modern console (i.e. video gaming platform) that Roy McLean has individually played, enjoyed and highly recommends to customers and fans. Hence “Roy Approved!”

“We are really excited to explore new ways to help kids with physical disabilities,” says The Game MD Co-owner and Operator, Roy McLean. “For us, this is a unique way for our store’s supporters to help kids in our community.”

The pop culture phenomenon applies primarily to video games (again, on virtually classic to modern console) where Roy McLean has experienced high levels of frustration and senselessness in terms of software and programming development. It sometimes also extends to 3rd party products or small handhelds. Hence, “Raging Roy!”

The price of stickers is $2.49 each, with all proceeds being donated to Easter Seals Ontario.

“Our community has given us so much, we just wanted to give a little bit back,” says co-owner and financial officer, Dawn McLean. “If we can help put a smile on even one child’s face who is facing some sort of physical challenge, it would mean so much to us!”

The campaign will carry-on through Christmas of this year. Gamers and supporters of Easter Seals alike are welcome to pop in the store to pick-up their stickers Monday through Saturday during store hours. 

Easter Seals Ontario has been a champion of children and youth with physical disabilities from all ethnic and religious backgrounds within the communities of Windsor-Essex and across the province for the past 98 years. Its roots emerged from Rotary locally who spearheaded the founding organization, The Ontario Society for Crippled Children (November 28, 1922). Proceeds from this year’s campaign and Telethon will go towards funding of essential mobility and accessibility equipment, such as wheelchairs, walkers, ramps and lifts, for kids with physical disabilities. Easter Seals is only able to provide its programs with the generous support of its donors and sponsors.

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